How TV Zombifies and Pacifies Us and Subverts Democracy

Historically, television viewing has been used by various authorities to quiet potentially disruptive people—from kids, to psychiatric inpatients, to prison inmates. In 1992, Newsweek (“Hooking Up at the Big House”) reported, “Faced with severe overcrowding and limited budgets for rehabilitation and counseling, more and more prison officials are using TV to keep inmates quiet.” Joe Corpier, a convicted murderer, was quoted, “If there’s a good movie, it’s usually pretty quiet through the whole institution.” Both public and private-enterprise prisons have recognized that providing inmates with cable television can be a more economical method to keep them quiet and subdued than it would be to hire more guards.

Just as I have not emptied my refrigerator of beer, I have not gotten rid of my television, but I recognize the effects of beer and TV. During some dismal periods of my life, TV has been my “drug of choice,” and I’ve watched thousands of hours of TV sports and escapist crap. When I don’t need to take the edge off, I have watched Bill Moyers, Frontline, and other “good television.” But I don’t kid myself—the research show that the more TV of any kind we watch, the more passive most of us become.

American TV Viewing

Sociologist Robert Putnam in Bowling Alone (2000) reported that in 1950, about 10 percent of American homes had television sets, but this had grown to more than 99 percent. Putnam also reported that the number of TVs in the average U.S. household had grown to 2.24 sets, with 66 percent of households having three or more sets; the TV set is turned on in the average U.S. home for seven hours a day; two-thirds of Americans regularly watch TV during dinner; and about 40 percent of Americans’ leisure time is spent on television. And Putnam also reported that spouses spend three to four times more time watching television together than they do talking to each other.

In 2009, the Nielsen Company reported that U.S. TV viewing is at an all-time high, the average American viewing television 151 hours per month if one includes the following “three screens”: a television set, a laptop/personal computer, and a cell phone. This increase, according to Nielson, is part of a long-term trend attributable to not only greater availability of screens, increased variety of different viewing methods, more digital recorders, DVR, and TiVo devices but also a tanking economy creating the need for low-cost diversions. And in 2011, the New York Times reported, “Americans watched more television than ever in 2010, according to the Nielsen Company. Total viewing of broadcast networks and basic cable channels rose about 1 percent for the year, to an average of 34 hours per person per week.”

In February 2012, the New York Times reported that young people were watching slightly less television in 2011 than the record highs in 2010. In 2011, as compared to 2010, those 25-34 and 12-17 years of age were watching 9 minutes less a day, and 18-24 year olds were watching television 6 fewer minutes a day. Those 35 and older are spending slightly more time watching TV. However, there is some controversy about trends here, as the New York Times also reported: “According to data for the first nine months of 2011, children spent as much time in front of the television set as they did in 2010, and in some cases spent more. But the proportion of live viewing is shrinking while time-shifted viewing is expanding.”

Online television viewing is increasingly significant, especially so for young people. In one marketing survey of 1,000 Americans reported in 2010, 64% of said they watched at least some TV online. Among those younger than 25 in this survey, 83% watched at least some of their TV online, with 23% of this younger group watching “most” of their TV online, and 6% watching “all” of their TV online.

How does the United States compare to the rest of the world in TV viewing? There aren’t many cross-national studies, and precise comparisons are difficult because of different measurements and different time periods. NOP World, a market research organization, interviewed more than thirty thousand people in thirty countries in a study released in 2005, and reported that the United States was one of the highest TV-viewing nations., more than a decade ago, reporting on only the United States, Australia, and eleven European countries, found the following: the United States and the United Kingdom were the highest-viewing nations at 28 hours per week, with the lowest-viewing nations being Finland, Norway, and Sweden at 18 hours per week.

The majority of what Americans view on television is through channels owned by six corporation: General Electric (NBC, MSNBC, CNBC, Bravo, and SciFi); Walt Disney (ABC, the Disney Channel, A&E, and Lifetime); Rupert Murdoch’s News Corporation (Fox, Fox Business Channel, National Geographic, and FX); Time Warner (CNN, CW, HBO, Cinemax, Cartoon Network, TBS, TNT); Viacom (MTV, Nickelodeon/Nick-at-Nite, VH1, BET, Comedy Central); and CBS (CBS Television Network, CBS Television Distribution Group, Showtime, and CW, a joint venture with Time Warner). In addition to their television holdings, these media giants have vast holdings in radio, movie studios, and publishing.

However, while progressives lament the concentrated corporate control of the media, the mere act of watching TV—regardless of the content—may well be the primary pacifying agent.

How TV Viewing Can Make Us Passive

Who among us hasn’t spent time watching a show that we didn’t actually like, or found ourselves flipping through the channels long after we’ve concluded that there isn’t anything worth watching? Television results in a kind of zombification—not a great thing for a genuinely democratic society.

Jerry Mander is a “reformed sinner” of sorts who left his job in advertising to publish Four Arguments for the Elimination of Television in 1978. He explains how viewers are mesmerized by what TV insiders call “technical events”—quick cuts, zoom-ins, zoom-outs, rolls, pans, animation, music, graphics, and voice-overs, all of which lure viewers to continue watching even though they have no interest in the content. TV insiders know that it’s these technical events—in which viewers see and hear things that real life does not present—that spellbind people to continue watching.

The “hold on us” of TV technical events, according to Robert Kubey and Mihaly Csikszentmihalyi’s 2002 Scientific American article “Television Addiction Is No Mere Metaphor,” is due to our “orienting response” —our instinctive reaction to any sudden or novel stimulus. They report that:

In 1986 Byron Reeves of Stanford University, Esther Thorson of the University of Missouri and their colleagues began to study whether the simple formal features of television—cuts, edits, zooms, pans, sudden noises—activate the orienting response, thereby keeping attention on the screen. By watching how brain waves were affected by formal features, the researchers concluded that these stylistic tricks can indeed trigger involuntary responses and “derive their attentional value through the evolutionary significance of detecting movement. . . . It is the form, not the content, of television that is unique.”

Kubey and Csikszentmihalyi claim that TV addiction is “no mere metaphor” but is, at least psychologically, similar to drug addiction. Utilizing their Experience Sampling Method (in which participants carried a beeper and were signaled six to eight times a day at random to report their activity), Kubey and Csikszentmihalyi found that almost immediately after turning on the TV, subjects reported feeling more relaxed, and because this occurs so quickly and the tension returns so rapidly after the TV is turned off, people are conditioned to associate TV viewing with a lack of tension. They concluded:

Habit-forming drugs work in similar ways. A tranquilizer that leaves the body rapidly is much more likely to cause dependence than one that leaves the body slowly, precisely because the user is more aware that the drug’s effects are wearing off. Similarly, viewers’ vague learned sense that they will feel less relaxed if they stop viewing may be a significant factor in not turning the set off.

Mander documents research showing that regardless of the programming, viewers’ brainwaves slow down, transforming them to a more passive, nonresistant state. In one study that Mander reports comparing brainwave activity in reading versus television watching, it was found the brain’s response to reading is more active, unlike the passive response to television—this no matter what the TV content. Comparing  the brain effects of TV viewing to reading, Kubey and Csikszentmihalyi report similar EEG results as measured by alpha brain-wave production. Maybe that’s why when I view a fantastic Bill Moyers interview on TV, I can recall almost nothing except that I enjoyed it; this in contrast to how many content specifics I can remember when I read a transcript of a Moyers interview. Kubey and Csikszentmihalyi’s survey also revealed that:

The sense of relaxation ends when the set is turned off, but the feelings of passivity and lowered alertness continue. Survey participants commonly reflect that television has somehow absorbed or sucked out their energy, leaving them depleted. They say they have more difficulty concentrating after viewing than before. In contrast, they rarely indicate such difficulty after reading.

Mander strongly disagrees with the idea that TV is merely a window through which any perception, any argument, or reality may pass. Instead, he claims TV is inherently biased by its technology. For a variety of technical reasons, including TV’s need for sharp contrast to maintain interest, Mander explains that authoritarian-based programming is more technically interesting to viewers than democracy-based programming. War and violence may be unpleasant in real life; however, peace and cooperation make for “boring television.” And charismatic authority figures are more “interesting” on TV than are ordinary citizens debating issues.

In a truly democratic society, one is gaining knowledge directly through one’s own experience with the world, not through the filter of an authority or what Mander calls a mediated experience. TV-dominated people ultimately accept others’ mediated version of the world rather than discovering their own version based on their own experiences. Robert Keeshan, who played Captain Kangaroo in the long-running children’s program, was critical of television—including so-called “good television”— in a manner rarely heard from those who work in it:

When you are spending time in front of the television, you are not doing other things. The young child of three or four years is in the stage of the greatest emotional development that human beings undergo. And we only develop when we experience things, real-life things: a conversation with Mother, touching Father, going places, doing things, relating to others. This kind of experience is critical to a young child, and when the child spends thirty-five hours per week in front of the TV set, it is impossible to have the full range of real-life experience that a young child must have. Even if we had an overabundance of good television programs, it wouldn’t solve the problem.

Whatever the content of the program, television watching is an isolating experience. Most people are watching alone, but even when watching it with others, they are routinely glued to the TV rather than interacting with one another. TV keeps us indoors, and it keeps us from mixing it up in real life. People who are watching TV are isolated from other people, from the natural world—even from their own thoughts and senses. TV creates isolation, and because it also reduces our awareness of our own feelings, when we start to feel lonely we are tempted to watch more so as to dull the ache of isolation.

Television is a “dream come true” for an authoritarian society. Those with the most money own most of what people see. Fear-based TV programming makes people more afraid and distrustful of one another, which is good for an authoritarian society depending on a “divide and conquer” strategy. Television isolates people so they are not joining together to govern themselves. Viewing television puts one in a brain state that makes it difficult to think critically, and it quiets and subdues a population. And spending one’s free time isolated and watching TV interferes with the connection to one’s own humanity, and thus makes it easier to accept an authority’s version of society and life.

Whether it is in American penitentiaries or homes, TV is a staple of American pacification. When there’s no beer in our refrigerators, when our pot hookup has been busted, and when we can’t score a psychotropic drug prescription, there is always TV to take off the edge and chill us. And a pacified America will remain an undemocratic one.


Bruce E. Levine, a practicing clinical psychologist, writes and speaks about how society, culture, politics and psychology intersect. His latest book is Get Up, Stand Up: Uniting Populists, Energizing the Defeated, and Battling the Corporate Elite. His Web site is

9 Responses

  1. Vlad Nikitin
    Vlad Nikitin November 6, 2012 at 6:09 pm |

    I’ve read your paper on power of television on Americans, and now I have to write you a comment because it is a part of a homework from my English composition teacher. It goes against my nature because I usually reserve my views and reflections to myself, but I have to submit to my teacher’s authority and write you a comment. Your essay makes me think now about why I got so submissive. Am I doing something that I do not have a slight interest in because I feel like I live in a authoritarian society? And is it because I watch too much TV? Or is it because I am just not interested in revisiting the views I have studied before, a kind of a 2012 update on the things people researched since the 70s? I think I do not have a clear opinion yet, so I am going to relax and watch some TV for now.

  2. Elaine
    Elaine November 8, 2012 at 1:22 pm |

    This is an universal problem now. Actually, comparing with couple years ago, there are more “screens” that dragging people’s attention from the reality. iPhone, iPod, iPad, all the electrical technology makes people concentrating on a fake world. They would rather play on the phone or keep texting or send twitter than talk and play with families and friends, which is terrible because people are losing their emotion. All the tv and technology stuff are trying to program the humans. People start to stick on them, like sticking to weed. TV is now like an emotional drug. People get short information from them and their mind start to become too jumpy, so that makes people can focus on reading because reading is one of the long information that people can’t get used to anymore. If it goes further, people can’t gain their knowledge and they will be like robot.

  3. Dominic Friscia
    Dominic Friscia November 10, 2012 at 6:42 pm |

    I caught people spying on me in my house and using the television to conduct personalised psychological operations on me, much like a description of yours about men behind the glass, but more elaborate. It was part of a deliberate attempt to inflict mental illness upon me. A schizoid application…a very cultish practice. I could tell they have done this many times to other people. They begin to communicate with your brain and train your brain to pick up on the communication. This infliction of mental illness can be conducted subliminally as well.

  4. Ann Rothkrug Warnecke
    Ann Rothkrug Warnecke November 12, 2012 at 9:50 am |

    I rarely watch TV.

    My family members and friends sure do,though…with practically unlimited choices of programs, big screens and surround sound.

    For a while, I did watch NCIS with my husband, eating dinner on TV
    tables in front of the screen. This came to a stop when I realized we
    were chowing down while watching graphic fake autopsies. Spouse couldn’t see why I had a problem with that…

    I am as immersed in reading serious books & periodicals as Significant Others are in TV and electronic audio/visual fare. I have had to adapt to
    severe hearing loss first diagnosed in my late teens. Reading is deeply satisfying and comforting–I even read aloud when alone or to pets just to savor the lucid language of the most thoughtful writers. I am never less alone than when I am “communing” with a fine mind via his or her printed words.

    I do feel a bit alien (I really was born in Roswell, N.M.!) among the majority of people around me, some of whom who may hold more advanced degrees than my unmarketable B.A. (in history), but for whom serious reading is not a settled habit, just something they were required to do in college to earn credentials.

    There are a few people with whom I can share the harvest of my most exhilarating reading experiences…including a man who is visually-impaired and appreciates hearing me read aloud “think pieces” like those
    that Dr. Levine produces…

    But funny thing is…if I try to engage some of the inveterate “TV zombies”
    in discussions–whether about the days of our plebeian lives ,or even discussions about stuff they’re watching (e.g.FOX TV,) for instance), they derisively call me a “drama queen.”

    I find this mighty peculiar since these folks spend their days and evenings watching REAL drama kings and queens and bloviating talk show hosts on TV…

    It’s as if only those inside the screen can be impassioned about anything… or have views they’re permitted to express at length and receive a respectful hearing…and be taken seriously.

  5. Jessica
    Jessica February 18, 2013 at 10:03 pm |

    This is exactly what I thought in response to this article. It is all of the hand held gadgets. I was in the airport this last week- everyone’s head is down looking at some device in their hands. Here is the zombie apocolypse.

  6. lightingonads
    lightingonads May 1, 2013 at 6:11 pm |

    I quit watching tv during the O.J. Simpson trial and have never looked back. As a reader I can pick and choose what kind of info crosses the eyeballs and enters the thought process. For me reading is much more satisfying and more relaxing than video or television. Very nice line Ann about –I am never less alone then when I am “communing” with a fine mind via his or her printed words. Thank you for the essay Mr. Levine.

  7. Beatrice Brown
    Beatrice Brown August 1, 2013 at 9:09 am |

    I, like most of the world, watched the World Trade Towers collapse on 9/11 and for one year was glued to the television. After that year of tears and fears, I realized that this country was addicted to fear and it was through the television broadcasts. I had never seen such political propaganda disseminated through the television in all of my life. At the anniversary of the 9/11 disaster, as I left my home to attend a memorial service on campus, I through my television in the dumpster. I have never looked back.

  8. Nigel Hanrahan
    Nigel Hanrahan August 24, 2013 at 5:13 pm |

    The zombies are the ones watching the TV. Yes, of course. Plenty of people understand the harmfulness of the idiot box and reduce their own viewing and the viewing of their children. However, here’s something to think about and try to integrate with the ideas in this column:

    A good story/drama can transport the viewer, much like a good book can transport a reader, into new emotional understanding or learning. It’s as rare as a blue moon but it happens.

  9. William
    William February 21, 2014 at 1:21 pm |

    Thanks for all your work in these articles.

    I discovered this book you might have already read written by Fred and Merrylyn Emery which caused controversy in the 70’s at the Australian National University. A handful of professors were somehow gathered together to write an attack piece against it. You will see a hint of it in his wikipedia page. Fred and his wife wrote a Choice of Futures. I found it in my local university archives and OCRed it.
    Page 69 onwards is titled Television is a Dissociative Medium OR Tele Turns You Off. It appears quite a lot of research has been done but not so easily available to us.
    I’d love for you to review it to counter the so called criticisms. It sounds more like Australia corporate fear-mongering that if the public found out the truth from experts – then it may stop them watching tv.

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